Discover Mills Celebrates Tax-Free Shopping With Back-To-School Fashion Show & Extra Savings

LAWRENCEVILLE, GA (July 30, 2012) – Discover Mills, the largest outlet and value retail shopping destination in the state, will once again celebrate Georgia’s Tax-Free Holiday, Friday, August 10 through Saturday, August 11. During this time, shoppers will enjoy a sales-tax exemption* and deeper discounts on select essentials including apparel, footwear, electronics, backpacks and more for the upcoming school year.

“With no sales tax on select items and extra special deals offered by our unmatched selection of retailers, Discover Mills is the smart destination for all of your back-to-school shopping,” said Teresa Holloway, director of marketing and business development at Discover Mills. “Everyone in the family will benefit from Discover Mills’ unique brand of shopping with more stores, more brands, more savings and more fun.”

According to the National Retail Federation, nearly 50 percent of this year’s back-to-school shoppers will shop for sales more often and nearly 40 percent will look to use coupons. With more than 180 popular outlet and value retail stores, Discover Mills will be the ideal destination for back-to-school shoppers looking for a bargain.

In conjunction with the tax-free holiday, Discover Mills will provide shoppers with two days of even deeper discounts and special offers from participating retailers, including Carter’s Outlet, The Children’s Place Outlet, Guess Factory Store, Tommy Hilfiger Company Store, Gymboree Outlet, Skechers and many more.

Plus, back-to-school shoppers will enjoy Discover Mills’ Back-to-School fashion show, featuring Last Call by Neiman Marcus, Saks Fifth Avenue OFF 5TH, Off Broadway Shoes, Kenneth Cole Outlet, Nike Factory Store, Sun & Ski Sports, Skechers, Stride Rite Outlet, and Levi’s Outlet on Saturday, August 11 at 2 p.m. and 4 p.m. in the food court. Live entertainment provided by Virtual Adrenaline Productions will also be provided throughout the day in the food court.

For more information about Discover Mills’ Labor Day Super Sale Weekend, please call (678) 847-5000 or visit www.discovermills.com. Discover Mills also may be found on Facebook at www.facebook.com/DiscoverMills and on Twitter @DiscoverMills.

*Items qualifying for the tax exempt holiday include; clothing and footwear with a sales price of $100 or less per item and a single purchase, with a sales price of $1,000 or less, of personal computers and personal computer-related accessories; General school supplies to be used in the classroom or in classroom-related activities with a sales price of $20.00 or less per item.

About Discover Mills
Discover Mills is Atlanta’s largest outlet, value retail and entertainment destination with over 180 retailers, four full-service restaurants and innovative entertainment venues. Popular stores include Saks Fifth Avenue OFF 5TH, Last Call by Neiman Marcus, Nike Factory Store, Guess Factory Store, Kenneth Cole Company Store and Tommy Hilfiger Company Store. Shoppers can also enjoy great restaurants and quality entertainment from Chili’s Too, Medieval Times Dinner & Tournament, AMC 18 Theatres, and the area’s largest Dave & Buster’s.

Discover Mills is located at the junction of I-85 and Sugarloaf Parkway, just 30 minutes from downtown Atlanta. Regular hours are 10 a.m. – 9 p.m. Monday through Saturday and 12 p.m. – 6 p.m. on Sunday. For more information on Discover Mills, please call (678) 847-5000 or visit www.discovermills.com. Discover Mills also may be found on Facebook at www.facebook.com/DiscoverMills and on Twitter @DiscoverMills.